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Research papers

An experimental study on the impact of television advertising on children

This paper deals with the question if and how television advertising causes changes in the behaviour and attitudes of children. In summer 1979 and in summer 1980 two pilot studies were carried out with the aim of obtaining first results which would...

Catalogue: Seminar 1980: Children And Young People
Authors: Gunther Haedrich, Alfred Kuss
June 15, 1980
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Citation

Haedrich and Kuss (1980a, June 15). An experimental study on the impact of television advertising on children. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/an-experimental-study-on-the-impact-of-television-advertising-on-children